Readership

Print & digital advertisements will reach a variety of different leaders and members from within the defense and national security communities:

• Members and key staff of the House and Senate
• General/Flag officers in military services
• Government & military acquisition/procurement workforce
• Department of Defense personnel
• Corporate executives
• Industry prime contractors and subcontractors
• Engineers and scientists
• Military, government, and industry project managers
• Personnel in the research and development community
• Professional consulting and service firms
• And more...

Reader/Member Profile
• Is a decision-maker or decision-influencer
• Involved in purchasing, contracting decisions (86%)
• Has taken an action as a result of seeing an ad in National Defense (56%)
• Has a post-graduate degree (56%) or studied at the post-graduate level (13%)
• Travels extensively – 9.5 business trips within a year (77%)
• Reports a six-figure household income (77%)

Source: Publisher’s own data