Who Will You Reach?

Print & digital advertisements will reach:

• Members and key staff of the House and Senate 

• General/Flag officers in military services 

• Government & military acquisition/procurement workforce 

• Department of Defense personnel 

• Corporate executives 

• Industry prime contractors & subcontractors 

• Engineers & Scientists 

• Military, government and industry project managers 

• Personnel in the research and development community 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

• Professional consulting and service firms 

 

• And more... 

 

 

Reader/MEMBER Profile

 

• Is a decision-maker or decision-influencer

 

• Involved in purchasing, contracting decisions   

   (86%) 

 

• Has taken an action as a result of seeing an ad in    

   National Defense (56%) 

 

• Has a post-graduate degree (56%) or studied at 

   the post-graduate level (13%) 

 

• Travels extensively — 9.5 business trips within a 

   year (77%) 

 

• Reports a six-figure household income (77%)

   (Source: publisher’s own data)