Readership

Readership

Print & digital advertisements will reach:
• Members and key staff of the House and Senate
• General/Flag officers in military services
• Government & military acquisition/procurement workforce
• Department of Defense personnel
• Corporate executives
• Industry prime contractors & subcontractors
• Engineers & Scientists
• Military, government and industry project managers
• Personnel in the research and development community
• Professional consulting and service firms
• And more...

 

 

Reader/MEMBER Profile
• Is a decision-maker or decision-influencer
• Involved in purchasing, contracting decisions (86%)
• Has taken an action as a result of seeing an ad in National Defense (56%)
• Has a post-graduate degree (56%) or studied at the post-graduate level (13%)
• Travels extensively — 9.5 business trips within a year (77%)
• Reports a six-figure household income (77%) (Source: publisher’s own data)

<<Return