National Defense magazine is audited by BPA, which is the preferred provider of third-party business publication audits (including print and digital editions). The BPA B-to-B media audit verifies paid, controlled, or any combination of paid and controlled circulation, and reports the data in a Brand Report.
BPA is used by NDIA to verify who is receiving National Defense magazine. The verification process not only helps facilitate the buying and selling of advertising, it also requires NDIA to collect and maintain an accurate database of of members and subscribers.
The BPA Business Brand Report enables media owners to provide marketers with a report showing verified audience data and demographics, so they know who the magazine is reaching.