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Commerce Dept. Promoting U.S. Investment in Central Europe 

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by Elizabeth Book 

The U.S. Department of Commerce is working to convince former Eastern-bloc nations that they will benefit from buying U.S. weapon systems.

Specifically, the Commerce Department is interested in establishing industrial ventures between U.S. firms and the Czech Republic, Slovakia, Hungary, Poland and Austria.

“The U.S. defense industry is second to none. We’ve got terrific products at great prices. And if you study offsets, the agreement means nothing until maybe 10 years later, when American companies deliver the economic stimuli to purchasing countries,” said Daniel Hill, director of strategic industries and economic security at the Department of Commerce.

Hill spoke at the InWest Forum, a conference recently held in Washington, D.C., to explain to U.S. executives the realities of the economic investment climate in Central Europe.

Offsets, of which Hill is a proponent, are forms of industrial compensation required as a condition of purchasing defense articles or services. There are two types of offsets: direct and indirect. Direct offsets are most often agreements to produce parts for defense technology in the purchasing country, but can also include “technology or assistance, advice, cooperation, anything that will help with interoperability,” said Hill.

Indirect offsets are not related to the weapons platforms being purchased. Sometimes companies are asked to simply write a check as an offset. For example, an American company was once asked to fund the inception of a national park system for a small country, he said. Some countries, Hill said, feel that the offset package is the “most important part of the deal, because it stimulates the economy.”

Hill explained that one of his office’s main priorities is to ensure a strong, technologically viable U.S. defense industrial base. Hill serves on a NATO industrial policy committee in Brussels, where a new policy is being honed, called a “security of supply system,” which is based on current U.S. commerce policies, he said.

Central and Eastern Europe are growing in importance to America, not just for business but for transatlantic security, said Hill. “The internationalization of the [U.S.] defense industry to achieve interoperability in defense operations is a cornerstone of what this is all about,” said George Handy, of the Center for Strategic and International Studies, paraphrasing comments made by former Undersecretary of Defense for Acquisition Jacques Gansler.

Interoperability with NATO is as important to the Central European countries as it is to the alliance, said Hill. NATO Secretary-General Lord George Robertson is pushing for even small NATO countries to contribute militarily to the alliance. Sophomore NATO member Czech Republic announced plans to acquire new fighter jets after it joined the alliance.

Companies such as EADS, BAE Systems, Northrop Grumman and Lockheed Martin have met with Czech acquisition officials in recent months, said Stanislav Pavel, vice president of Odien Asset Management, a management consulting company based in Prague. A commission, set up for the purpose of awarding a contract for a fighter jet chose the Gripen, manufactured by a joint venture of Sweden’s Saab and Britain’s BAE Systems. The decision, however, was overturned by the Czech Senate, said Petr Janousek, spokesman for the Embassy of the Czech Republic. There is debate among that nation’s political leaders about funding priorities and about whether the Czech Republic really needs new fighter jets, he said.

Pavel had strong words of warning for American investors planning to enter the Central European marketplace. In some countries, corruption throughout the public and private sectors is widespread, he said, so it is important for American companies to maintain “full control of companies through equity and board positions, as well as maintaining complete control over cash flow.”

“You will have ready and willing new management, but you must have them under your complete control, and you must have a realistic understanding of internal corruption areas,” he said. “You must have an on-the-ground presence and day to day interaction with management,” in order to succeed in the region, Pavel said.

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